Sales may be the first thing that comes to mind when you think of lead generation, but prospecting is the essential prequel that creates positive outcomes. Prospecting is important not only because it identifies and qualifies your leads, but also because it sets the foundation for your lead generation strategy.   Dedicate Time It is essential to set aside some time each day to focus on prospecting. Since it is the initial step of lead generation, you need to ensure that you are capable of starting relationships on a positive note. You may not get a sale from every conversation, but  ...